Faith - Our Name is Our Promise
Promising Skin Results
It is All About Your Skin. All About You
The first skincare revolution
Faith moves away from use of synthetic surfactants.
Faith pioneers gel cosmetics.
Essex Co., Ltd., is established and starts selling slimming lingerie. Faith launches its first directly operated esthetic salon. Faith proposes the three facets of beauty (external, internal, and spiritual). Faith starts exporting products to Singapore (Pacific Faith Pte. Ltd.).
The second skincare revolution
Faith develops products that eliminate active oxygen, which contributes to the aging of the skin. Faith develops its K.S.A. series of cosmetics that do not produce active oxygen.
Faith launches its Elfin series of foundation cosmetics products for company-operated salons.
The Faith Esthetic Academy’s Kyushu School opens. Faith changes its name following the integration of group companies and a reorganization.
The third skincare revolution
Faith develops the Stratum Corneum Lamellar Beauty Method that repairs the stratum corneum from both the inside and the outside.
Faith develops “Faith Fresh Collagen” as an original ingredient as well as the Lamellar Beauty Method for repairing the lamellar structure of the stratum corneum from both the inside and the outside.
Faith launches the Faith Lamellar Mode and Faith Lamellar Veil series of foundation cosmetics products that repair the lamellar structure of the stratum corneum.
Faith marks the 25th anniversary of its founding.
Faith changes the name of its company-operated salons from Pawze to The Faith.
Faith launches Oxyone Essence Drink R.
Faith launches its Namacolla series of skincare products for sale in drugstores.
Faith launches an updated version of Faith Lamellar Veil EX containing “Faith Gelatin Collagen.”
Faith launches Without EX.
Faith launches Slim Force Kothalahim Diet Gel.
Faith launches Faith Lamellar Mode Precare Essence C.
Faith Cosmetics America Inc. is established.
Double-patented
Faith receives process patents for “Faith Fresh Collagen” and “Faith Gelatin Collagen.”
“Faith Fresh Collagen” and “Faith Gelatin Collagen” have revolutionary technology that allows collagen, which ordinarily doesn’t reach the stratum corneum, to penetrate deep into the skin simply by being applied to its surface. They are the key ingredients in the Faith Group’s Stratum Corneum Lamellar Beauty Method.
Faith launches its Faith Insist Shine series of makeup.
Faith marks the 30th anniversary of its founding.
Faith launches an updated version of its Nonative series of hair care products.
Faith launches Without EX Clay Wash & Pack.
Shinichi Kojima becomes CEO of the Faith Group.
Faith launches Faith Insist Lamellar U.B.P. Make Base.
Faith launches Faith Glow Eyelash Serum, inspired by the concept of skincare developed in their esthetic salons.
Faith launches its bio-friendly light lingerie series, Romance Chezreine doux correcte.
Faith launches elemois, a body care series to realize exquisite skin.
Faith launches Lamellar ReCharge Wrinkle Serum as part of their special aging care brand.
FAITH INSIST LAMELLAR
Faith launches an updated version of its make base brand Faith Insist Lamellar.
Faith launches an updated version of its drugstore skincare brand WITHOUT.